Google Fast Flip

Like many of Google's products, I'm not sure of the value in this...but it seems like there would be some value somehow in some future circumstance that I just can not imagine at this point in time....

Google Fast Flip http://fastflip.googlelabs.com/

"Google has partnered with three dozen diverse publications including the Atlantic, New York Times, Cosmopolitan, Christian Science Monitor, Washington Post, Slate, Seventeen and Good Housekeeping . The publications will get revenue from ads on the site which will hopefully help the struggling industry. Searching by key word, publication, topic or those most viewed you can browse the beginning of recent aricles, literally flipping page by page with instant loading. " (Points of Reference blog, 9/16/09)